The marketing revolution in messengers
Gaming and social media consume the vast majority of consumers’ mobile and desktop time each month. And messaging apps are on the rise.Due to the amount of time spent in messaging apps and the large user bases, the mobile ecosystem represents a prime opportunity for brands to reach out to a large number of existing and prospective consumers.If you want to figure out the future of advertising and technology, look to where consumer technology is going. This is because people define the nature of the ads they see by the platforms they use, because brands follow attention. Consumers choose what’s popular based on where they direct their attention, and brands find ways to tap into that attention to market their products and services. Brands are forced to adopt to new platforms and new attention norms because if they aren’t, their messages won’t resonate and their advertisements won’t perform.While it’s fair to say that many mobile messaging apps will be challenged to attract significant advertising spend with their current products, the opportunity is there for broader monetization strategies with brands. There is simply too much consumer use to ignore these messaging apps. Obviously there are questions about the audience demographic, the interactions, the content and quality of content shared on the platforms, and the brand names of the platforms themselves, but the same doubts existed when social networks first emerged. In the end, user attention has pulled brands into testing and using new platforms to tap into new customer behavior.
Using instant messaging apps for marketing purpose maybe not suitable for every brand. It mainly depends on the target audience and the product, but there is no doubt that instant messaging hides incredible opportunities for brands. Due to the fact that it is even harder to reach out the younger generations with interruption-based ads, instant messaging could be an efficient way to reach and engage with them. Universal Marketing Company (UMC) is the first platform for managing paid content and creating SMART-advertising in instant messengers. The UMC platform is based on smart contracts and operates using high-speed artificial intelligence. It makes advertisements in instant messengers effective, reliable and as convenient as possible. All actions can be performed quickly and easily through the user-friendly interface.Now, it’s easy to manage advertising in instant messengers for absolutely any user – an individual, a large company, a channel owner or an experienced smm-manager. No additional costs and efforts!Universal Marketing Company is already actively developing. The first real product is the Telegram bot. By the time of the ICO launch, it’s passing the second part of the beta test. In parallel, the remaining components of the system are being developed.Flexible settings, built-in analytics, the choice of manual or fully automatic mode, paying for advertising without unnecessary commissions is not the entire list of benefits that each participant of the UMC platform receives.