The beauty and personal care products, used for different skin related concerns, treatments, and skin beautification, are considered as skincare products. The global skincare products market is significantly fragmented and competitive with the presence of numerous players providing a wide variety of skincare products. The global BPC market segments include skincare products, haircare products, color cosmetics, fragrances, oral hygiene products, and depilatory products. Skincare, haircare, and color cosmetics segment control more than half of the global BPC market’s revenue.
The fact is, certain products don’t work for certain people. We’re all unique, with different skin types or hair types, and have different goals for what we want to achieve. Most beauty brands aren’t selling products tailored to individual consumers. Instead, they’re selling a brand, a luxury, a lifestyle or some product that will magically work on every skin type and solve every skin problem. More and more companies are embracing the individuality of their customers, creating products designed specifically for each of them. With the help of new technologies, including artificial intelligence and machine learning, the possibilities seem infinite.
In the past few years, the world has witnessed the rise of several game-changing technologies, such as artificial intelligence (AI), augmented reality (AR) and 3D printing. In this article, we will discuss the new technologies that are being incorporated into the world of beauty and taking the beauty and skincare industry to whole new heights. Opu Labs’ mission is to improve how the global skincare industry exchanges data, information, and rewards in a way that benefits patients, dermatologists, treatment centers, brand specialists, and product manufacturers. To make that happen, we’re building a suite of blockchain-based technology platforms – starting with a mobile skincare app – and a token-based ecosystem that will reward its users. To raise awareness of our technology, and to encourage participation in our ecosystem, we’ll be launching an Initial Coin Offering (ICO) in June 2018. Opu — a customizable web and mobile enabled platform that aims to simplify and democratize access to professional skincare advice using a fusion of blockchain, Artificial Intelligence, image analysis, and eCommerce technologies.It works like this: users take a photo of their face, which is analyzed by Opu’s native AI system that is being trained by Opu’s team of dermatologists. The results are then matched to high quality products and programs which are designed by experts based on the skincare goals set by each individual. Each user can then choose either self-guided programs or connect online with their personal dermatologist and/or skincare advisor who guides them along their journey. Opu Labs’ primary product is a smartphone app that can recommend skincare products or services based on either a scan of the user’s face or the information that they enter themselves. The group states that the service will use AI to continually improve its recommendations, which should lead to excellent results. The platform aims to eventually become a comprehensive ecosystem that connects passionate consumers, knowledgeable dermatologists, and enterprising product manufacturers. Opu Coin Using the Ethereum blockchain to build a trust-based ecosystem; using its smart contract technology to ensure that personal data stays secure and to validate transactions.
This functionality allows us to create our own incentives and rewards program; and to establish our very own cryptocoin — Opu Coin — which will be used as the primary payment method in the app. Plus, users, employees, and skincare professionals can earn Opu Coins when they complete certain tasks, such as completing their profile or setting goals.To help us create and perfect these services, we’ll be running a public Token Sale in June in which qualifying participants will be able to purchase Opu Coins. Only 5.5% of the total 12 billion coins are being offered through the crowdsale and the rest will be circulated throughout the Opu ecosystem. To optimize adoption of the coin, Opu already has dozens of partnerships in the works with a number of leading skincare professionals and has made the coin compatible with Bitcoin and Ether. The Opu Coin is an ERC-223 currency; like the popular ERC-20 standard, it is based on the Ethereum smart contract system, but it includes an additional function that prevents the currency from being lost in an invalid transaction.The Opu Coin will be either required to rewarded for virtually every action on the platform, by not only consumers but also dermatologists, product manufacturers, and software developers creating extensions.
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